IVG and Nasty Juice are both celebrated for their fruit flavours, yet they take noticeably different approaches to getting there. Nasty Juice is famous for clean, realistic single fruit blends with a signature low mint finish, while IVG offers a much larger fruit range with bolder, sweeter and more varied profiles, so the winner depends on whether you prefer fruit purity or fruit variety. This guide weighs them up fairly.

For more on one side, our IVG nic salts review covers IVG in detail. Our guide on IVG flavour ranges explained maps its lineup.

Two fruit specialists

Both brands have earned real respect for their fruit flavours, though their styles differ. Nasty Juice, a Malaysian brand founded in 2015, made its name with bold, clean single fruit blends finished with a subtle low mint that lifts the fruit without dominating it. Its Cush Man mango and Slow Blow pineapple are multi award winning classics. IVG, the British all rounder, approaches fruit with a wider net, offering a huge spread of fruit, fruity ice and fruit candy blends across its ranges. Both are quality brands, so this comparison is about flavour style rather than one being better made than the other.

Where Nasty Juice wins

Nasty Juice deserves credit for clean, realistic fruit and a distinctive house style. Its flavours tend to focus on a single fruit done exceptionally well, like the ripe, almost authentic mango of Cush Man, rather than busy multi fruit mixes. The signature low mint finish is its calling card, adding a subtle freshness that keeps the fruit crisp without turning the vape into a full menthol. Reviewers regularly praise how natural its fruit tastes, avoiding the artificial edge some brands fall into. If you want pure, true to life fruit with a gentle cooling lift, Nasty Juice is excellent at exactly that.

Where IVG wins

IVG's strength is the sheer scale and boldness of its fruit offering. Where Nasty Juice keeps a focused core range, IVG offers dozens of fruit and fruity ice blends across its original, Bar Favourites and Intense Salts lines, from berries and tropical mixes to candy fruit and disposable style flavours. The tastes tend to be sweeter and punchier, which suits vapers who like a vibrant, dessert sweet fruit rather than a clean realistic one. If you want maximum choice, bold sweetness or disposable style fruit flavours, IVG simply gives you more to play with, which is its clear advantage here.

To explore IVG's fruit lineup, the IVG Nic Salts collection brings the whole range together with mix and match multibuy deals.

The mint question

One genuine point of difference worth flagging is mint. Nasty Juice builds a low mint finish into most of its fruit flavours as part of its signature, which many vapers love but which is not to everyone's taste. If you actively dislike any cooling, that house style may count against it, though the mint is generally subtle rather than overpowering. IVG, by contrast, separates its fruit and its ice, so you can pick a pure fruit flavour with no cooling or a deliberately iced one as you prefer. For vapers who want full control over whether their fruit is cooled, IVG's clearer separation is an advantage.

What they share

The two brands have a fair amount in common too. Both sell 10ml nic salts in a 50/50 blend for low power MTL pod kits, both offer 10mg and 20mg strengths and both rely on smooth salt nicotine for a gentle throat hit plus fast craving relief. Both also run multibuy deals that keep costs down, with both holding genuine award pedigree behind their fruit flavours. The vaping experience and hardware needs are essentially identical, so as with most brand comparisons, the choice really comes down to which flavour philosophy you prefer rather than any difference in quality or compatibility.

Which should you choose?

It comes down to your fruit preference. If you favour clean, realistic single fruit flavours and enjoy a subtle cooling finish, Nasty Juice is superb at that and its classics like Cush Man are deservedly popular. If you want bolder, sweeter fruit, far more variety or disposable style fruit candy blends, IVG is the more versatile choice with much more to explore. As with many comparisons, plenty of vapers enjoy both, reaching for Nasty Juice when they want fruit purity and IVG when they want variety or sweetness. Let your own palate make the final call.

If you want the best of IVG

If you decide IVG fits your fruit preference, a few flavours are great places to begin. Summer Blaze offers a tangy lemonade and summer berry mix, Frozen Cherries pairs ripe cherry with a cool kick, while the Bar Favourites range covers bold disposable style fruit like Blue Razz Lemonade. For pure uniced fruit, the original Nic Salts range has plenty of options, while the Intense Salts deliver the boldest fruit hits. Our guide to the best IVG flavours for ex smokers and our IVG nic salts review both point to more standouts worth trying.

Which suits which vaper?

It can help to think about the kind of vaper each brand suits best. Nasty Juice tends to appeal to people who want their fruit to taste true to life, who enjoy a single dominant fruit done cleanly, plus those who do not mind or actively like a gentle cooling finish. If you used to reach for a realistic mango or a crisp blackcurrant lemonade, its house style will feel right at home. IVG, on the other hand, suits vapers who like to chop and change, who enjoy sweeter or candied fruit, plus those who came across from disposables and want those bolder, punchier bar style profiles. Neither type of vaper is better served overall, since each brand is simply built around a different idea of what good fruit should taste like.

There is also the question of how adventurous you like to be. Because IVG releases so many flavours across its lines, it rewards people who enjoy trying something new on each order, whereas Nasty Juice rewards those who find a couple of reliable favourites and stick with them. Both are valid ways to vape, so it is worth being honest with yourself about which camp you fall into. If you love the hunt for a new taste, IVG gives you more to chase, while if you prefer a small set of dependable fruit flavours, Nasty Juice's focused range is easy to live with.

The bottom line

IVG and Nasty Juice are both first rate fruit brands with different philosophies. Nasty Juice excels at clean, realistic single fruit flavours with its signature low mint finish, making it ideal for fruit purists. IVG wins on variety and bold, sweet fruit across a much larger range, suiting vapers who want choice and punch. Neither is better overall, so the decision rests on whether you prefer fruit purity with a cooling lift or bold fruit variety, which is purely a matter of taste.

For more guides across the range, visit the Brand Insights: IVG hub. When you are ready, head to the IVG Nic Salts collection.

This product contains nicotine, which is an addictive substance. IVG products are intended for use by existing adult smokers and vapers aged 18 or over. Sold in line with UK TPD regulations.

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