Impjar Vape Juice

Impjar is a UK e-liquid brand built around large format bottles rather than 10ml singles. This collection holds 162 Impjar products, running from 10ml SELECT nicotine salts at £3.29 through IMP20 and FIZZ 50ml shortfills, MAX 18000 longfills in 60ml and the 30000 series 100ml shortfills. Several bottles are collaborations with Doozy Vape Co, which is where the crossover flavours in this range come from.

The numbers in the product names are the giveaway. Impjar labels its bottles by an approximate puff equivalent rather than by flavour family, so 15000, 18000 and 30000 tell you roughly how much vaping a bottle represents next to a pre-filled device. Underneath the marketing the important detail is the format, because a 60ml longfill, a 50ml shortfill and a 10ml salt are three very different purchases.

The Impjar formats explained

SELECT 10ml nicotine salts

SELECT is the 10ml nicotine salt line. Nicotine salt is nicotine reformed with an acid so higher strengths stay smooth on the throat, which is why it suits pod kits and mouth to lung devices. These are blended around a balanced PG to VG split so they wick easily through tight mesh coils. UK law caps nicotine e-liquid at 20mg per ml and limits nicotine bottles to 10ml, so every bottle in this line is 10ml. Cream Tobacco SELECT and the Apple and Raspberry SELECT collaboration with IMP20 both sit here.

IMP20 and FIZZ 50ml shortfills

These are 50ml bottles sold nicotine free with headroom left for a nicotine shot. IMP20 covers the fruit side with blends such as Apple and Raspberry and Orange and Passionfruit. FIZZ leans into carbonated profiles including Blackcurrant and Lemonade. Both are blended for pod and mid range hardware rather than high wattage sub ohm tanks, which makes them a sensible large bottle option for a refillable pod kit.

MAX 18000 longfills

A longfill is not a shortfill. The 60ml MAX bottles are concentrated flavour bases supplied in a larger container. You top them up with unflavoured base and nicotine shots to reach the volume and strength you want. This costs a little more effort and stretches a purchase considerably further. Spearmint, Blue Sour Raspberry and Pineapple Peach and Mango all appear in the MAX line.

30000 series 100ml shortfills

The 100ml shortfills are the volume end of the range. Blueberry, Pink Lemonade, Sweet Menthol, Spearmint, Blueberry Sour Raspberry and the Doozy collaborations such as Sour Apple Kiwi and Tropical Pineapple Ice all come this way. Check the stated VG ratio before pairing one with a pod kit, because a high VG bottle needs a sub ohm coil to wick properly.

How shortfills and nicotine shots work

UK regulations limit nicotine containing e-liquid to 10ml per bottle. Brands work within that by selling larger bottles with no nicotine in them and leaving space at the top. A 100ml shortfill in a 120ml bottle takes two 10ml nicotine shots and finishes at 3mg per ml if those shots are 18mg. A 50ml shortfill in a 60ml bottle takes one shot for the same result. Add the shot, cap the bottle then shake for a good thirty seconds so the nicotine disperses through the base.

Longfills work on the same principle with an extra step. A 60ml MAX bottle is flavour concentrate, so you add unflavoured base as well as nicotine. Follow the mixing guidance on the bottle rather than assuming the shortfill maths applies.

Nic salt or shortfill for your device

The coil resistance decides this. A coil above 1.0 ohm is a mouth to lung coil and wants a balanced 50/50 blend, so a 10ml SELECT salt is the right call. A coil below 1.0 ohm is a sub ohm coil that needs a thicker high VG liquid at a low finished strength of 3mg or 6mg. Pod kits running 0.6 ohm to 0.8 ohm coils sit between the two and will happily take either a 50/50 salt or a pod friendly 50ml shortfill.

Getting this wrong is the most common cause of a ruined coil. Thin liquid in a sub ohm tank leaks and floods. Thick liquid in a pod coil starves the wick and produces a burnt taste within a day.

Flavour families across the Impjar range

Fruit dominates. Berry blends run through Blueberry, Blue Sour Raspberry and Blueberry Sour Raspberry. Tropical and stone fruit covers Pineapple Peach and Mango, Pineapple Peach Strawberry and Tropical Pineapple Ice. Sharp orchard fruit appears in Sour Apple Kiwi, Apple and Raspberry and Strawberry and Kiwi. Beyond fruit there is a lemonade and soda group including Pink Lemonade and Blackcurrant and Lemonade, a mint and menthol group covering Spearmint and Sweet Menthol, plus a small tobacco presence in Cream Tobacco SELECT.

Iced variants deserve a note. Where a flavour name carries Ice, the cooling agent is dosed on top of the fruit rather than replacing it. If you find heavy cooling uncomfortable, pick the plain version of the same profile.

Coil life and sweet e-liquids

Sweetened fruit and soda blends contain sucralose, which caramelises onto the coil under heat and builds up a dark residue. A vaper living on sweet profiles may replace a coil weekly where someone on mint or plain tobacco gets a fortnight or more. Priming helps regardless of flavour. Wet the cotton through the ports, fill, then leave the device standing five minutes before the first draw.

Storage and steeping

Impjar bottles are ready to vape once mixed and shaken. If you have just shotted a shortfill, three to five days standing in a dark cupboard will let the flavour settle, which matters more on cream and tobacco profiles than on fruit. Keep bottles upright, out of sunlight and away from heat, since both degrade flavour and nicotine over time. Store all e-liquid out of reach of children and pets.

UK rules on e-liquid

Nicotine containing e-liquid sold in the UK must be notified to the Medicines and Healthcare products Regulatory Agency before sale. It must carry child resistant and tamper evident closures, correct warning labelling and a nicotine strength no higher than 20mg per ml. Bottles containing nicotine may not exceed 10ml. Shortfills and longfills are legal at larger volumes precisely because they contain no nicotine when sold. All vaping products are restricted to adults aged 18 and over.

Delivery and support

UK delivery is free on orders over £20 and orders placed on working days are dispatched quickly. If you are unsure whether a particular Impjar bottle will suit your device, call the team on 07827 210361 between 8.30am and 4.00pm.

Impjar questions answered