E-Liquids
This is the complete e-liquid range at Vapestore Direct, 2311 bottles covering every format sold in the UK. That means 10ml nicotine salts, 10ml 50/50 freebase bottles, 50ml and 100ml nicotine free shortfills, the nicotine shots that go into them and CBD e-liquids. Between them they span fruit, ice, dessert, bakery, tobacco, drinks, sherbet and candy profiles from the brands UK vapers actually buy.
Format matters more than most people expect. The same flavour can exist as three different products. Picking the wrong one is the usual reason a bottle underperforms. Apple and Pear On Ice from Just Juice is a good illustration. It is stocked as a 50/50 10ml, as a 10ml nicotine salt and as a 100ml shortfill. Identical flavour, three completely different jobs. The sections below explain how to tell which one your device wants.
The formats stocked here
10ml bottles containing nicotine
UK law caps any bottle containing nicotine at 10ml and any nicotine strength at 20mg per ml, so this is the standard unit for pre-mixed liquid. It arrives ready to use with no mixing and no waiting. Most 10ml bottles are blended at or near 50/50 VG to PG, which is thin enough to wick through the tight coils used in pod kits and mouth to lung tanks. Common strengths are 3mg, 6mg, 12mg, 10mg and 20mg depending on whether the bottle is freebase or salt.
Shortfills
A shortfill contains no nicotine at all, which is exactly why it can be sold in a bigger bottle. A 100ml shortfill arrives in a 120ml bottle with deliberate headroom for two 10ml nicotine shots. Add both and you end up with 120ml at 3mg per ml. The 50ml in 60ml format takes one shot and lands at the same 3mg. Shortfills are usually 70/30 VG to PG or thicker, which makes them the right choice for sub ohm coils and the wrong choice for a tight pod.
Nicotine shots
A nicotine shot is a 10ml bottle of unflavoured nicotine base, almost always 18mg or 20mg per ml, sold to be added to a shortfill. Shots come in 50/50 and high VG versions. Matching the shot ratio to the shortfill keeps the final blend where the maker intended it, so a high VG shot is the better pairing for a 70/30 shortfill.
CBD e-liquids
CBD e-liquid is a separate sub-format within this collection, vaped in the same hardware but sold by CBD content in milligrams per bottle rather than by nicotine strength. Extracts come as full spectrum, broad spectrum or isolate. Full spectrum retains the wider range of plant compounds. Broad spectrum has the THC removed. Isolate is CBD alone. In the UK, CBD ingestibles sit within the novel foods regime and the Food Standards Agency advises healthy adults to keep total daily CBD intake to no more than 70mg. CBD e-liquids contain no nicotine unless the label states otherwise.
Nicotine salt or freebase
Freebase is the original form of nicotine used in e-liquid. It is chemically pure nicotine and it produces a firm throat hit that becomes harsh at higher strengths. That harshness is the practical ceiling on freebase, which is why 12mg is normally as high as anyone goes and 3mg to 6mg is the norm in bigger devices.
Nicotine salt adds an acid, commonly benzoic acid, which lowers the pH of the liquid. The result is far smoother at the same figure on the label, so 20mg nicotine salt is comfortable in a small pod kit in a way 20mg freebase would not be. Salts also tend to be absorbed faster, which is why they suit low powered devices used in short bursts. They are not designed for sub ohm hardware. Running 20mg salt through a sub ohm coil delivers far more nicotine per puff than intended.
VG and PG: what the ratio actually does
Every bottle is built from vegetable glycerine and propylene glycol. VG is thick and sweet and produces the visible vapour. PG is thin, carries flavour more sharply and delivers most of the throat hit. The ratio decides which coils the liquid can physically wick through.
A 50/50 blend is thin enough for the small wicking ports on pod kits and MTL coils above 1.0 ohm. A 70/30 blend is thick enough to stay put in the large ports of a sub ohm coil below 1.0 ohm. Putting 50/50 in a sub ohm tank tends to cause leaking and spitback. Putting 70/30 in a tight pod starves the wick and produces a burnt taste within a few draws. Some vapers are sensitive to PG. Higher VG blends are the usual alternative for them.
Picking a nicotine strength
Start from the device rather than the cigarette count. In a pod kit or MTL pen, 20mg nicotine salt suits adults switching from a heavier cigarette habit. Around 10mg suits lighter smokers or anyone stepping down. In freebase 50/50, 12mg is the equivalent territory with 6mg one step below. In a sub ohm device the vapour volume per puff is several times higher, so 3mg is standard and 6mg is about the ceiling before it turns unpleasant.
Two symptoms tell you the strength is wrong. Too high feels harsh in the throat and can leave you slightly lightheaded. Too low leaves you chain vaping without ever feeling settled. Adjusting the strength is nearly always more effective than adjusting the device.
Flavour families and how to navigate 2311 bottles
The range sorts into recognisable families. Fruit is the largest, running from single fruits to layered berry and tropical blends. Ice and menthol versions shadow most fruit blends, adding koolada or menthol for a cooling finish. Dessert and bakery covers custard, waffle, cookie and cream profiles. Drinks covers cola, lemonade, energy and coffee. Sherbet and candy covers the sharper sweet end. Tobacco runs from plain and dry through to caramel, nut and vanilla leaf blends.
Since June 2025, bar inspired blends have become a family of their own. When single use vapes were withdrawn from sale, brands reissued those flavour profiles as bottled 10ml salts so that people moving onto refillable hardware could keep the taste they were used to. If you are searching for a flavour you remember from a bar style device, that is usually where to look.
Steeping, storage and coil life
Pre-mixed 10ml bottles need nothing. They are ready when they arrive. Shortfills with a nicotine shot added benefit from a hard shake and then a few days standing, which lets the added volume integrate properly. This is what steeping means in practice. Dark dessert, custard and tobacco blends change noticeably over that period while light fruit and menthol blends are close to ready straight away.
Store bottles upright, away from direct sunlight and heat. Warmth and light darken e-liquid over time and dull the top notes. Keep caps on tightly, because the lighter flavour compounds are the first to evaporate.
Liquid choice is also the biggest factor in coil life. Sweet dessert and candy blends contain sucralose that caramelises onto the wick and can halve the working life of a coil. Light fruit and menthol blends are far kinder. If your coils are lasting only days rather than a week or two, the recipe is usually the reason rather than the hardware.
UK rules that shape this range
The Tobacco and Related Products Regulations set the boundaries every bottle here works within. Nicotine containing e-liquid is capped at 20mg per ml. Bottles containing nicotine are capped at 10ml. Tanks and pods sold pre-filled with nicotine liquid are capped at 2ml. Nicotine e-liquids must be notified to the Medicines and Healthcare products Regulatory Agency before they can be sold. Packaging must carry the required warnings and a child resistant closure. Everything on this page is for sale to adults aged 18 and over only.
Delivery and support
UK delivery is free on orders over £20 and orders placed on working days are picked and dispatched quickly. If you are unsure whether a bottle suits your device or you want help matching a flavour you already like, the team is on 07827 210361 between 8.30am and 4.00pm.
E-liquid questions answered
What is the difference between nic salt and freebase e-liquid?
Freebase is pure nicotine and gives a firm throat hit that becomes harsh above about 12mg per ml. Nicotine salt adds an acid such as benzoic acid, which lowers the pH and makes the same strength far smoother. That is why 20mg salt is comfortable in a small pod kit while 20mg freebase would not be. Salts suit low powered pod kits. Freebase suits everything from MTL pens up to sub ohm devices at lower strengths.
How do shortfills and nicotine shots work?
A shortfill contains no nicotine, which is why it can be sold in a bottle larger than 10ml. A 100ml shortfill arrives in a 120ml bottle with room for two 10ml nicotine shots. Add both, shake thoroughly and you have 120ml at 3mg per ml. The 50ml in 60ml format takes one shot and also finishes at 3mg. Match the VG ratio of the shot to the shortfill so the final blend wicks the way the maker intended.
What does the VG to PG ratio mean?
Vegetable glycerine is thick and produces the vapour. Propylene glycol is thin and carries flavour and throat hit. A 50/50 blend is thin enough to wick through the small ports on pod kits and coils above 1.0 ohm. A 70/30 or higher blend is made for sub ohm coils below 1.0 ohm. Using the wrong one causes leaking in a sub ohm tank or a burnt taste in a pod.
Which nicotine strength should I buy?
UK law caps nicotine e-liquid at 20mg per ml. In a pod kit or MTL pen, 20mg salt suits adults switching from a heavier cigarette habit while 10mg suits lighter smokers. In freebase, 12mg is the equivalent bracket. Sub ohm devices produce far more vapour per puff, so 3mg is standard and 6mg is usually the ceiling. Harshness means you are too high. Constant vaping without feeling settled means you are too low.
Do I need to steep my e-liquid?
Pre-mixed 10ml bottles are ready to use as soon as they arrive. Shortfills that have had a nicotine shot added need a thorough shake and generally improve over a few days standing while the added volume integrates. Dark dessert, custard and tobacco blends change the most over that time. Light fruit and menthol blends are close to ready immediately.
Why do my coils burn out so quickly?
The recipe is usually the cause rather than the hardware. Sweet dessert and candy e-liquids contain sucralose that caramelises onto the wick and can halve coil life. Light fruit and menthol blends are much kinder. Priming also matters. Wet the cotton through the ports, fill the tank and let it stand for five minutes before the first draw rather than firing it dry.
Can I use any e-liquid in any device?
No. The coil resistance decides it. Coils above 1.0 ohm are mouth to lung coils and need a 50/50 blend such as a 10ml nic salt or freebase bottle. Coils below 1.0 ohm are sub ohm coils and need a high VG shortfill at a low nicotine strength. Thin liquid in a sub ohm tank leaks and spits. Thick liquid in a tight pod starves the wick and tastes burnt.
What is CBD e-liquid and how is it different?
CBD e-liquid is vaped in the same hardware but is sold by CBD content in milligrams per bottle rather than by nicotine strength. It contains no nicotine unless the label says otherwise. Extracts are full spectrum, broad spectrum or isolate depending on which plant compounds remain. In the UK, CBD sits within the novel foods regime and the Food Standards Agency advises healthy adults to keep total daily CBD intake to no more than 70mg.
How long does a bottle of e-liquid last?
It depends almost entirely on the device. A pod kit or MTL pen sips liquid and a 10ml bottle commonly lasts a moderate vaper around a week. A sub ohm device at higher wattage can work through the same 10ml in a day, which is why shortfills exist in 100ml and 120ml sizes. Unopened bottles keep well for a couple of years when stored upright, cool and out of direct sunlight.
Do I need to be 18 to buy e-liquid?
Yes. It is illegal to sell nicotine containing e-liquid to anyone under 18 in the UK. Every order placed with Vapestore Direct is age verified before it is dispatched and identification may be requested. E-liquid is intended for adult smokers and existing vapers only.