50ml Vape Juice
The 50ml shortfill is the sweet spot of UK e-liquid buying. It is large enough to bring the price per millilitre down sharply against 10ml bottles, small enough that you are not committing to a flavour for a month and it takes exactly one nicotine shot, which keeps the maths simple. This collection holds 154 different 50ml bottles, with prices starting at £3.99.
Brands stocked in the 50ml format here include Dinner Lady, Nasty Juice, Impjar and Vape Crusaders, covering fruit, menthol, dessert and bakery profiles. Every bottle arrives nicotine free with 10ml of headroom left in a 60ml container, so you decide the final strength yourself by adding a nicotine shot.
What a shortfill actually is
UK regulations cap nicotine containing e-liquid at 10ml per bottle. That rule made larger bottles impossible until brands found the obvious workaround. Sell the liquid with no nicotine in it, leave space at the top and let the customer add the nicotine. A shortfill is therefore not a different kind of e-liquid. It is ordinary e-liquid that is short of the nicotine and short of the fill line.
The name refers to the fill, not the volume. A 50ml shortfill is 50ml of liquid in a 60ml bottle. A 100ml shortfill is 100ml in a 120ml bottle. Read the bottle size rather than assuming, because that is what tells you how many shots to buy.
Adding your nicotine shot
A 50ml shortfill takes one 10ml nicotine shot. That fills the bottle to 60ml and gives you a finished strength of 3mg per ml when the shot is 18mg. A 20mg shot takes it to 3.3mg per ml. Those are the two strengths you can practically reach with a single shot in this format.
The method matters more than people expect. Remove the shortfill cap, squeeze the entire shot in, replace the cap firmly then shake the bottle hard for at least thirty seconds. Inverting it a few times over the next hour helps too. Nicotine is denser than the flavour base and will sit in a layer if you do not mix it properly, which is why a badly shaken bottle tastes weak at first then unpleasantly strong at the end.
Nicotine shots come in freebase and salt versions. A freebase shot is the standard choice for sub ohm vaping and gives a firmer throat hit. A salt shot smooths the mix and suits pod hardware. Both are 10ml and both count as nicotine containing liquid under UK rules, so both are sold to over 18s only.
Which device suits a 50ml shortfill
Most 50ml shortfills are blended at 70/30 VG to PG, which is a high VG liquid built for sub ohm tanks and coils below 1.0 ohm. Thick liquid needs the large wicking ports and higher wattage of a sub ohm coil to vaporise cleanly.
There is an important exception in this collection. Bar style shortfills such as the IMP20 and FIZZ 50ml bottles from Impjar are mixed thinner specifically for pod hardware, which lets pod users buy in volume without burning coils. Check the stated ratio on the product page before pairing a 50ml bottle with a pod kit.
The rule of thumb is simple. Coils below 1.0 ohm take high VG shortfills at 3mg. Coils above 1.0 ohm want a 50/50 blend, which usually means a 10ml nic salt rather than a shortfill.
50ml against 10ml and 100ml
Against 10ml bottles. A 50ml shortfill plus one shot gives you 60ml of finished liquid, which is six 10ml bottles worth for considerably less money. The trade off is that you are locked into one flavour for that volume.
Against 100ml shortfills. The 100ml bottle is cheaper per millilitre again. It needs two shots though and it is a genuine commitment. A 50ml is the sensible size for trying a new flavour or for anyone who likes rotating between bottles.
Against longfills. Longfills are flavour concentrate that you dilute yourself. They stretch further but require more work and more components. A 50ml shortfill is ready to vape after one shot and a shake.
Flavour profiles in the 50ml range
Fruit is the largest group, running from single fruit blends to layered tropical and berry mixes. Iced fruit is close behind, where a cooling agent is dosed on top of the fruit rather than replacing it. Menthol sits on its own, with Blue Menthol by Dinner Lady Ice among the recognisable names. Dessert and bakery is well served in this size by Vape Crusaders, whose New York Cheesecake, Blueberry Cheesecake and Bourbon Stained sit at the richer end. Lemonade and soda profiles such as Peach Lemonade and Blackcurrant and Lemonade bridge the gap between fruit and something fizzier.
If you rotate flavours, keep dessert and fruit on separate coils. Rich bakery profiles leave residue that will follow a light fruit blend for a full tank.
Coil life and sweetened shortfills
Sweetened blends contain sucralose, which caramelises onto the coil under heat and builds a dark crust that dulls flavour. Dessert, candy and soda profiles are the worst offenders. A vaper living on them may replace coils weekly where a menthol drinker gets a fortnight or more. Nothing is wrong with the liquid or the coil. It is simply what sugar substitutes do at vaping temperatures. Priming a fresh coil properly and running it at the lower end of its wattage range both help.
Steeping and storage
A freshly shotted 50ml bottle is usable straight away after a firm shake. Leaving it in a dark cupboard for three to five days lets the flavour settle, which is most noticeable on custard, tobacco and bakery profiles where the compounds need time to marry. Fruit and menthol blends need almost none. Keep bottles upright, out of direct sunlight and away from heat, since both degrade flavour and nicotine. Store all e-liquid and nicotine shots out of reach of children and pets.
Buying 50ml shortfills in the UK
A shortfill is legal at 50ml because it contains no nicotine when it is sold. The nicotine shot you add is a separate product. It is limited to 10ml and to a maximum of 20mg per ml and it must be notified to the Medicines and Healthcare products Regulatory Agency. Tanks sold with nicotine e-liquid are capped at 2ml. Single use vapes have been prohibited from sale in the UK since 1 June 2025. All vaping products, shortfills included, are sold to adults aged 18 and over.
Delivery and support
UK delivery is free on orders over £20, which two or three 50ml bottles will clear. Orders placed on working days are dispatched quickly. If you want help choosing a shot strength or matching a bottle to your coil, the team is on 07827 210361 between 8.30am and 4.00pm.
What people ask about 50ml shortfills
How many nicotine shots does a 50ml shortfill need?
One. A 50ml shortfill is supplied in a 60ml bottle, so a single 10ml nicotine shot fills it to the top. That gives a finished strength of 3mg per ml with an 18mg shot or 3.3mg per ml with a 20mg shot. If you want a stronger result you would need a smaller shortfill rather than a second shot, because there is no room for one.
What strength will my 50ml shortfill end up at?
3mg per ml is the standard outcome using an 18mg shot, which is the usual choice for sub ohm vaping. Using a 20mg shot instead takes it to roughly 3.3mg per ml. Both are low strengths by design, because a high VG shortfill is meant for a sub ohm coil that produces a lot of vapour per puff.
Can I vape a 50ml shortfill without adding nicotine?
Yes. A shortfill contains no nicotine when you buy it, so it is perfectly usable as it is if you vape zero nicotine. Many people who have stepped down over time run shortfills unshotted. If you do add a shot, do it before you first fill the tank rather than partway through the bottle.
Will a 50ml shortfill work in my pod kit?
It depends on the ratio. Most 50ml shortfills are 70/30 high VG and are built for sub ohm tanks, so they will struggle to wick through a tight pod coil and give a burnt taste. Bar style 50ml bottles are mixed thinner for pod hardware and will run fine. Check the VG to PG ratio stated on the product page before ordering.
How long does a 50ml shortfill last?
Once shotted you have 60ml of liquid. A mouth to lung vaper using a couple of millilitres a day would get roughly a month from that. A sub ohm setup at 40W or above can get through 5ml or more daily, which brings it closer to a fortnight. Consumption depends far more on the device than the flavour.
Why is 50ml the most popular shortfill size?
It balances value against commitment. The price per millilitre is far better than buying 10ml bottles, the single shot keeps mixing simple and 60ml of finished liquid is not so much that you are stuck with a flavour you have gone off. A 100ml bottle is cheaper again per millilitre, though it needs two shots and lasts twice as long.
Do I need to steep a shortfill after adding the shot?
Not usually. Shake it hard for thirty seconds and it is ready. Leaving it three to five days in a dark cupboard does improve custard, tobacco and bakery flavours because those need time to blend. Fruit and menthol profiles taste the same on day one as they do on day five.
What is the difference between a shortfill and a longfill?
A shortfill is finished e-liquid with the nicotine left out and space in the bottle. Add one shot and vape it. A longfill is concentrated flavour that needs unflavoured base as well as nicotine before it is ready, so it takes more work and more components but stretches further. For most people the shortfill is the simpler purchase.
Is delivery free and is there an age limit?
UK delivery is free on all orders over £20 and orders placed on working days are picked and dispatched quickly. Vaping products may only be sold to adults aged 18 and over, so every order is age verified before dispatch and identification may be requested.