ZYN
ZYN is the nicotine pouch brand produced by Swedish Match. It is the name that took white pouches from a Scandinavian habit to a global category. This collection lists 19 ZYN products, with Cool Mint and Citrus currently in stock at £4.99 a can. Everything here is tobacco free. There is no leaf in the pouch, nothing is lit and nothing is inhaled.
A ZYN pouch is a slim white sachet you tuck between your upper lip and gum. Nicotine passes through the gum lining while it sits there, so the format produces no vapour and no smell. Nicotine is addictive and ZYN is sold to over 18s only.
What makes a ZYN pouch different
Two things define the ZYN build. The first is the filling. Where traditional snus is moist ground tobacco, ZYN uses a food grade plant fibre base carrying nicotine salt, flavouring and stabilisers. That is why the pouch is white rather than brown, why it does not stain and why it does not need refrigerating in the way loose snus does.
The second is moisture level. ZYN pouches are noticeably dry. A dry pouch takes longer to start releasing because it has to draw moisture from your mouth first. In exchange it stays put, drips almost nothing and remains comfortable across a longer session.
Strengths and how to choose one
ZYN cans state nicotine content in milligrams per pouch. The range is normally split into a lower tier around 3mg and a stronger tier around 6mg. Two things are worth understanding before you pick. Milligrams per pouch is not the same measurement as milligrams per millilitre on an e-liquid bottle, so the numbers are not comparable. How much nicotine you absorb also depends on how long the pouch stays in, not just on the printed strength.
If you are new to pouches, start on the lower tier and leave the pouch in for around 20 minutes. If the sensation is too sharp under the lip, step down a tier rather than cutting the session short. Users of a strong cigarette or a high strength nic salt usually settle on the upper tier.
Flavours in stock
Cool Mint. The default ZYN. Clean peppermint with a cooling finish rather than a sugary one. It is the easiest starting point because the mint masks the raw nicotine character that some people find off putting on a first pouch.
Citrus. Bright, slightly tart lemon and orange peel. A genuine alternative to mint rather than a variation on it, useful if you want to rotate flavours through the day without the cooling sensation.
Stock across the wider ZYN range moves quickly. A flavour showing as unavailable has usually sold out rather than been discontinued, so it is worth checking back.
Using a ZYN pouch
Take one pouch from the can and place it between your top lip and gum, off to one side. Leave it alone. Chewing or sucking will not speed anything up and only makes the pouch break down faster. A mild tingle arrives after a minute or two, then fades.
Most people keep a pouch in for 20 to 30 minutes, although ZYN pouches release for up to an hour. Move the pouch between sides of your mouth rather than always parking it in the same spot. The top of the can unscrews into a compartment for used pouches.
Storage
Keep cans sealed, cool and out of direct sunlight. ZYN does not need refrigerating in the way traditional snus does. Keep cans away from children.
Buying nicotine pouches in the UK
Nicotine pouches are not classed as tobacco products, so the vaping rules on tank capacity, bottle size and MHRA notification do not apply. Vapestore Direct sells all nicotine products to over 18s only and age verifies every order before dispatch.
Delivery and support
UK delivery is free on orders over £20. To find out when a particular ZYN flavour is due back in, call the team on 07827 210361 between 8.30am and 4.00pm.
ZYN questions answered
What is ZYN?
ZYN is a brand of tobacco free nicotine pouch produced by Swedish Match. Each pouch is a slim white sachet containing a plant fibre base, nicotine, flavouring and stabilisers. You place it between your upper lip and gum and leave it there. Nothing is burnt or inhaled, so ZYN produces no smoke, no vapour and no smell.
Does ZYN contain tobacco?
No. ZYN pouches contain no tobacco leaf. The nicotine sits on a food grade plant fibre base instead, which is why the pouches are white rather than brown and why they do not stain teeth the way traditional moist snus does. It also means ZYN does not need to be kept refrigerated.
How long should I keep a ZYN pouch in?
Between 20 and 30 minutes suits most people, although a pouch will carry on releasing for up to an hour. There is no need to chew or suck on it. Take it out when the tingle fades and the flavour flattens, then put the used pouch in the compartment in the lid of the can.
What ZYN strength should I start with?
Start on the lower tier at around 3mg per pouch and keep it in for about 20 minutes to see how you react. Bear in mind that milligrams per pouch is a different measurement to the milligrams per millilitre printed on an e-liquid bottle, so the two numbers cannot be compared directly. Step up only once the lower tier feels comfortable.
Why are only some ZYN flavours available?
ZYN stock moves quickly and supply into the UK is uneven, so the number of flavours showing as available at any moment can be well below the full range. At the time this page was written only Cool Mint and Citrus were in stock. A flavour showing as unavailable has usually sold out rather than been discontinued, so it is worth checking back.
Do I need to be 18 to buy ZYN?
Yes. Vapestore Direct sells nicotine pouches to adults aged 18 and over only and every order is age verified before it is dispatched. Nicotine is addictive. ZYN is intended for adult nicotine users and is not suitable for anyone who has never used nicotine or for anyone who is pregnant or breastfeeding.