Just Juice vs IVG: Who Wins on Flavour Variety
Just Juice vs IVG: who wins on flavour variety?
A clear UK 2026 brand head-to-head. Short answer: IVG wins on raw flavour count; Just Juice wins on depth and sophistication. Both established UK award-winning brands.
The verdict
UK Just Juice vs IVG 2026Variety definition matters. Both award-winning.
IVG wins raw count; Just Juice wins depth. Similar pricing. Both UK MHRA registered TPD compliant. Try-both works.
2017
Just Juice founded
2016
IVG founded
UK 2026 Just Juice vs IVG variety winner depends on what variety means. IVG (I Vape Great) wins on raw flavour count: established UK brand 2016+; wider raw flavour count across nic salts, shortfills, disposables (pre-1 June 2025 ban); multiple sub-brands (IVG Air, IVG Bar Salts, classic IVG nic salts); disposable-style profiles widely available; award-winning track record; bolder mass-market brand identity. Just Juice wins on depth and sophistication: established UK brand 2017+; three distinct ranges (Iconic 50/50, Bar Salts 60/40, Exotic Fruits) plus shortfills (Iconic, Brutal, Exotic Fruits, Brutal Drinks); sophisticated fruit blends; unique South American Exotic Fruits range (Strawberry Curuba, Guanabana Lime, Cherimoya); award-winning Best Fruit Flavour winner; less allergenic formulation. Pricing similar: both ~£3.99-4.99 RRP single; both ~3 for £10 multi-buy (~£3.33 per bottle effective); both 50ml shortfill £14.99 RRP; both 100ml shortfill £19.99-22.99 RRP; both UK MHRA registered TPD compliant. Brand backgrounds: both established 8-10 years; both UK manufactured; both award-winning; both TPD compliant; both MHRA registered; both available across UK retailers. Specific user winners: sophisticated palate / quality-conscious Just Juice; disposable-style preference / ex-disposable user IVG; variety enthusiast raw count IVG, depth Just Juice; cost-conscious daily user tied; beginner Just Juice (broader strength range); British nostalgic palate Just Juice (Rhubarb & Custard, Brutal). Try-both approach: multi-buy each brand separately (3 for £10 each = 6 flavours for £20); compare same flavour types directly; pricing similarity makes objective comparison easy. UK 18+ purchase verification required. UK Vape Tax £2.20 per 10ml from 1 October 2026 affects both equally.
Brand variety in figures
6+ ranges
Both brands
Comparable range count both. Different sub-brand organisation strategies.
~£0.33/ml
Both nic salt
3 for £10 multi-buy effective pricing both. Similar mid-range positioning UK 2026.
8-10 years
Both established
Just Juice 2017; IVG 2016. Both award-winning UK manufacturer track records.
Just Juice vs IVG: full UK 2026 verdict
Variety definition
UK 2026 IVG (I Vape Great) wins on raw flavour count; Just Juice wins on depth and sophistication. IVG variety strengths: established UK brand 2016+; wider raw flavour count across nic salts, shortfills, disposables (pre-1 June 2025 ban); Bar Salts equivalent range (post-disposable replacement); multiple sub-brands and lines (IVG Air, IVG Bar, classic IVG nic salts); disposable-style profiles widely available; award-winning track record. Just Juice variety strengths: established UK brand 2017+; three distinct ranges (Iconic 50/50, Bar Salts 60/40, Exotic Fruits) plus shortfills (Iconic, Brutal, Exotic Fruits, Brutal Drinks); sophisticated fruit blends; unique South American Exotic Fruits range; award-winning Best Fruit Flavour winner; less allergenic formulation. Variety winner depends on definition: raw flavour count IVG wins (more total flavours across sub-brands); sophistication and depth Just Juice wins (refined flavour layering); format options Just Juice wins (broader shortfill range); disposable-style availability IVG wins (more options). Brand backgrounds: both established UK e-liquid brands; both UK manufactured TPD compliant; both MHRA registered; both award-winning.
Range breakdown
UK 2026 detailed range comparison Just Juice vs IVG. Just Juice ranges: Iconic nic salt range (50/50 VG/PG) signature fruit blends 5/10/11/20mg; Bar Salts nic salt range (60/40 PG/VG) disposable-style 30+ flavours 10/20mg; Exotic Fruits range rare South American profiles; Iconic shortfill range (70/30 VG) signature flavours in 50ml/100ml; Brutal shortfill range (70/30 VG) nostalgic sweet shop 100ml; Brutal Drinks shortfill range drink-inspired profiles 100ml; ICE variants cooling/menthol additions across ranges. IVG ranges (UK 2026 typical): IVG Bar Salts disposable-replacement nic salts; IVG Air refillable disposable-style alternative; classic IVG nic salts traditional MTL nic salt range; IVG Crystal Bar e-liquid specific format range; IVG shortfills 50ml/100ml options; IVG TFN (tobacco-free nicotine) lines alternative nicotine source. Range count comparison: Just Juice 6+ distinct ranges across formats; IVG 6+ distinct ranges with sub-brand variations; similar number of ranges different organisation. Format comparison: Just Juice nic salts Iconic, Bar Salts, Exotic Fruits; Just Juice shortfills Iconic, Brutal, Exotic Fruits, Brutal Drinks; IVG nic salts IVG Bar Salts, classic IVG, IVG Air; IVG shortfills standard IVG shortfill range; both formats covered well by both brands. Pricing similar: both ~3 for £10 multi-buy nic salt; both £14.99 50ml shortfill RRP; both £19.99-22.99 100ml shortfill RRP; both UK MHRA registered TPD compliant.
Signature flavours
UK 2026 Just Juice and IVG both have strong signature flavours; different sweet spots. Just Juice signature flavours: Mango & Passion Fruit brand bestseller cult signature; Apple & Pear on Ice classic British orchard fruit menthol; Berry Burst Lemonade refined fruit-fizz blend; Strawberry Curuba rare South American Exotic Fruits gem; Rhubarb & Custard British nostalgic Iconic classic; Lulo & Citrus tart citrus tropical; fruit-led sophistication overall. IVG signature flavours: Apple Berry Crumble dessert classic; Strawberry Sensation bold fruit blend; Caribbean Crush tropical fruit blend; Cola Ice cola menthol classic; IVG Bar Salts disposable-style flavours range of 30+ fruity blends; mixed dessert and fruit profiles. Direct comparison: Mango blend Just Juice Mango & Passion Fruit (sophisticated balanced) vs IVG Mango (bolder simpler); Berry blend Just Juice Berry Burst Lemonade (citrus lift) vs IVG Strawberry Sensation (bolder sweeter); Menthol fruit Just Juice Apple & Pear on Ice (classic) vs IVG Cola Ice (different category); Dessert Just Juice Rhubarb & Custard (nic salt nostalgic) vs IVG Apple Berry Crumble (more dessert-forward). User feedback patterns: Just Juice praised for fruit accuracy and balance cult Mango & Passion Fruit fans; IVG praised for bolder flavours and variety cult Apple Berry Crumble fans. Different philosophies: Just Juice less sweet, more refined; IVG bolder, more recognisable, more disposable-style options. Multi-buy try-both: 3 for £10 Just Juice + 3 for £10 IVG = 6 flavours for £20; compare same flavour types directly; find personal preference within month.
Pricing and value
UK 2026 Just Juice and IVG similar value pricing within mid-range tier. Single bottle pricing: Just Juice nic salt 10ml £3.99-4.99 RRP typical; IVG nic salt 10ml £3.99-4.99 RRP typical; similar mid-range positioning. Multi-buy pricing: Just Juice 3 for £10 (~£3.33 per bottle); 4 for £9.50 (~£2.38 per bottle some retailers); IVG 3 for £10 (~£3.33 per bottle); 4 for £10 deals at some retailers (~£2.50 per bottle); both competitive multi-buy pricing. Shortfill pricing: Just Juice 50ml £14.99 RRP multi-buy 2 for £20; Just Juice 100ml £19.99-22.99 RRP multi-buy 2 for £25-30; IVG 50ml £14.99 RRP typical similar multi-buy; IVG 100ml £19.99-22.99 RRP typical similar multi-buy. Cost per ml comparison: Just Juice nic salt multi-buy ~£0.33 per ml; IVG nic salt multi-buy ~£0.33 per ml; Just Juice 100ml shortfill multi-buy ~£0.15 per ml at 3mg final mix; IVG 100ml shortfill multi-buy ~£0.15 per ml at 3mg final mix; similar cost-effectiveness across formats. UK Vape Tax 1 October 2026: both nic salt brands +£2.20 per 10ml ~£0.55 per ml multi-buy post-tax; both shortfill base 0mg NOT directly taxed; both shortfill nic shots taxed (£2.20 per 10ml); similar Vape Tax impact across both brands.
Quality and reputation
UK 2026 both Just Juice and IVG established quality UK brands with award-winning credentials. Just Juice quality: established 2017 (8+ year track record); award-winning Best Fruit Flavour, Best Up and Coming Brand, Best Beverage Flavour; UK Preston Lancashire GMP certified ISO 7 clean room; less allergenic formulation; anti-flashy quality-first philosophy; UK Trading Standards monitored; UK MHRA registered. IVG quality: established 2016 (10+ year track record); award-winning multiple industry awards; UK manufactured; UK Trading Standards monitored; UK MHRA registered; bolder mass-market brand identity; disposable-replacement focus more recently. Brand reputation differences: Just Juice cult signature flavours and award-winning fruit blends sophisticated palate; IVG bolder mass-market presence wider product line including IVG Bar disposable-replacement recognisable brand. Track record similarity: both established 8-10 years; both UK manufactured; both award-winning; both TPD compliant; both MHRA registered; both available across UK retailers. Counterfeit risk: both subject to counterfeit risk at unauthorized cheap retailers; both established UK retailers verify authenticity; both UK Trading Standards investigates counterfeits; UK MHRA registration provides verification path. Reputation choice: personal brand preference matters more than objective quality; both deliver expected quality consistently; multi-buy try-both works to find personal preference.
Final verdict by user type
UK 2026 final verdict on variety winner depends on definition of variety. Raw flavour count winner: IVG larger total flavour count across sub-brands; IVG Bar Salts + IVG Air + classic IVG range; disposable-replacement market broader presence; more disposable-style flavour options. Sophistication and depth winner: Just Juice refined fruit blends with balanced layering; unique Exotic Fruits range (Strawberry Curuba, Guanabana Lime, Cherimoya); award-winning Best Fruit Flavour quality; less sweet refined profiles; rare South American fruit innovations. Format breadth winner: tied both brands offer nic salts and shortfills; both 10ml nic salt + 50ml/100ml shortfill formats; similar range structure. Specific user type winners: sophisticated palate / quality-conscious Just Juice wins; disposable-style preference / ex-disposable user IVG wins; variety enthusiast (raw count) IVG wins; variety enthusiast (depth) Just Juice wins; cost-conscious daily user tied (similar pricing); beginner Just Juice wins (more reduction-friendly strength range); cloud chaser tied (both have shortfill options); mango/passion fruit lover Just Juice wins (signature flavour); British nostalgic palate Just Juice wins (Rhubarb & Custard, Brutal range). Multi-buy try-both: 3 for £10 Just Juice + 3 for £10 IVG = 6 different flavours; compare directly within first month; pricing similar makes objective comparison easy.
Just Juice is part of our wider Brand Insights: Just Juice hub.
Four facts every UK buyer should know
Variety definition matters
IVG raw flavour count winner; Just Juice depth and sophistication winner. Different metrics.
Both award-winning UK
Both established 8-10 years. Both UK manufactured TPD compliant. Track records similar.
Pricing very similar
Both ~£0.33 per ml nic salt multi-buy. Both ~£0.15 per ml 100ml shortfill at 3mg.
Try-both approach works
3 for £10 each = 6 flavours for £20. Compare same flavour types directly. Find preference within month.
Just Juice vs IVG at a glance
Sophistication wins
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✓Founded 2017: award-winning track record.
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✓Best Fruit Flavour winner: awarded quality.
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✓Exotic Fruits range: rare South American profiles.
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✓Refined fruit blends: less sweet sophisticated.
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✓Mango Passion signature: cult bestseller.
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✓Best for: sophisticated palate, quality-conscious, depth.
Raw count wins
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✓Founded 2016: 10-year track record.
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✓Multiple sub-brands: IVG Air, Bar, classic.
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✓Wider raw flavour count: across sub-brands.
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✓Bolder profiles: mass-market identity.
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✓Disposable-style options: ex-disposable users.
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✓Best for: raw variety, ex-disposable users, bolder.
For more on Just Juice head over to our full Brand Insights: Just Juice hub.
Shop Just Juice or IVG UK
Award-winning UK-made Just Juice nic salts and shortfills. Established 2017 Preston Lancashire GMP certified manufacture. Iconic, Bar Salts, Exotic Fruits ranges plus 50ml/100ml shortfills. Multi-buy 3 for £10 typical. IVG alternative with broader sub-brand range also widely available. UK 18+ verification required.
More on Just Juice
For Bar Juice comparison see Just Juice vs Bar Juice. For top flavours see top signature flavours. For nic salt review see Just Juice nic salts review.
