Pixie Juice
Pixie Juice is a UK e-liquid brand built around bright fruit pairings sold in matching formats, so the same blend is available as a small ready to vape bottle or as a large nicotine free one. This collection holds 28 Pixie Juice products drawn from the original line, the Vol. 2 range and the BAR STYLE range. Ten millilitre nicotine salts start at £3.29 and 100ml shortfills start at £9.99.
The two formats exist because of how UK e-liquid law is written. Any bottle containing nicotine is limited to 10ml and to a maximum strength of 20mg per ml, which is why nic salts come in small bottles. A shortfill works around that limit by being sold with no nicotine in it at all, leaving headroom in a bigger bottle for you to add nicotine shots yourself. Pixie Juice covers most of its profiles in both formats so you can trial a flavour in 10ml before you commit to 100ml.
The Pixie Juice ranges stocked here
BAR STYLE
The BAR STYLE bottles rebuild the sweet chilled fruit profiles that dominated the bar market before single use vapes were withdrawn from sale in the UK on 1 June 2025. Blackcurrant & Pear and Pink Apple & Blackberries both appear in this collection. The BAR STYLE liquids are formulated for the low wattage refillable pod kits that replaced those devices.
Vol. 2
Vol. 2 is the second generation of the core Pixie Juice line and it leans on two fruit pairings rather than single notes. Blackcurrant & Pear, Fuji Apple Strawberry and Lemon & Peach all sit in this range in both bottle sizes. Paired fruits tend to hold their character better across a full tank than a single fruit does, because the sharper note stops the sweeter one flattening out as the coil ages.
Nic salt or shortfill, which format suits you
A 10ml Pixie Juice nicotine salt is the format to pick if you run a pod kit or a mouth to lung starter kit. Nicotine salt is smoother in the throat at higher strengths than traditional freebase nicotine, which is what makes 10mg and 20mg workable in a small device. There is no mixing and no waiting. You open it and fill.
A 100ml shortfill is the format to pick if you run a sub ohm tank or a higher output pod mod. Shortfills are sold as 100ml of liquid in a 120ml bottle, so there is room for two 10ml nicotine shots. They cost far less per millilitre than 10ml bottles once you factor the shots in, which matters when a direct to lung device can get through 10ml in a single day.
VG and PG ratios against coil choice
The coil in your device decides which Pixie Juice bottle you should be reaching for. Coils rated above 1.0 ohm are mouth to lung coils. They have small wicking ports and need a thinner balanced blend, which is where the 10ml nicotine salts sit. Coils rated below 1.0 ohm are sub ohm coils with much larger ports. A thin liquid will run straight through them and flood the device, so they want the thicker high VG shortfill instead.
Adding nicotine shots to a Pixie Juice shortfill
Two 18mg nicotine shots added to a 100ml shortfill produce 120ml of finished liquid at roughly 3mg per ml. One shot produces roughly 1.5mg per ml. Add the shots, cap the bottle and shake it hard for a minute so the nicotine disperses evenly. Fruit blends such as these need little or no steeping time, unlike heavy dessert and tobacco recipes which benefit from a few days standing.
Nicotine strengths and UK rules
Pixie Juice nicotine salts are capped at 20mg per ml under the Tobacco and Related Products Regulations. Adults switching from cigarettes and using a small pod kit commonly start at 20mg or 10mg. Vapers running higher powered hardware use lower strengths because each puff delivers far more vapour. Every nicotine containing e-liquid sold in the UK must be notified to the Medicines and Healthcare products Regulatory Agency before sale. It may only be sold to adults aged 18 and over. Keep bottles upright in a cool dark cupboard with the child resistant cap fitted.
Delivery and support
UK delivery is free on orders over £20, which two 100ml shortfills will clear on their own. Orders placed on working days are picked and dispatched quickly. If you want help matching a Pixie Juice bottle to the coil in your device, the team is on 07827 210361 between 8.30am and 4.00pm.
Pixie Juice questions answered
What flavours does Pixie Juice make?
The Pixie Juice range stocked here is fruit led and built on paired flavours rather than single notes. Blackcurrant & Pear, Fuji Apple Strawberry, Lemon & Peach and Pink Apple & Blackberries all feature, split across the Vol. 2 line and the BAR STYLE line. Most profiles are available as both a 10ml nicotine salt and a 100ml shortfill so you can move between devices without changing flavour.
Is Pixie Juice a nic salt or a shortfill?
Both. The 10ml bottles are nicotine salts, sold ready to vape at strengths up to the UK limit of 20mg per ml. The 100ml bottles are shortfills, which contain no nicotine at all and are designed for you to add nicotine shots yourself. Pick the 10ml if you use a pod kit and the 100ml if you use a sub ohm tank or a higher output device.
How much nicotine do I add to a 100ml Pixie Juice shortfill?
A 100ml shortfill comes in a 120ml bottle with 20ml of space left. Adding two 18mg nicotine shots fills that space and gives you 120ml of finished liquid at around 3mg per ml. Adding a single shot gives you roughly 1.5mg per ml in 110ml of liquid. Shake the bottle firmly for a minute after adding the shots so the nicotine is evenly distributed.
What device should I use Pixie Juice in?
It depends on the format. The 10ml nicotine salts suit refillable pod kits and mouth to lung starter kits running coils above 1.0 ohm. The 100ml shortfills are thicker high VG liquids and suit sub ohm tanks and pod mods running coils below 1.0 ohm. Using a thin liquid in a sub ohm coil causes leaking and using a thick liquid in a small pod coil causes dry hits.
Do Pixie Juice shortfills need steeping?
Not really. Fruit blends like these are ready to vape as soon as the nicotine shot is mixed in and shaken through. Steeping matters far more for dessert, custard and tobacco recipes, where the heavier ingredients take days to settle together. If you do want to steep, leave the bottle capped in a dark cupboard and shake it once a day.
What nicotine strength should I choose?
UK law caps nicotine e-liquid at 20mg per ml. Adults switching from a heavier cigarette habit and using a small pod kit usually start at 20mg nicotine salt. Lighter smokers often find 10mg is enough. If you are using a sub ohm device the vapour volume per puff is much larger, so a 3mg finished shortfill is the normal territory and anything stronger will feel harsh.
How quickly will my order arrive and is delivery free?
Delivery is free on all UK orders over £20 and two 100ml shortfills will pass that threshold on their own. Orders placed on working days are picked and dispatched promptly. You can call the team on 07827 210361 between 8.30am and 4.00pm if you need to check on an order or ask about a flavour before you buy.