IVG 5050
IVG 50/50 is the brand's balanced ratio e-liquid line, sold in 10ml bottles and built for mouth to lung vaping rather than clouds. This collection holds 36 flavours at £3.29 a bottle, spanning IVG's fruit, sweet, dessert and menthol profiles. The ratio in the name is the whole point. Half propylene glycol to half vegetable glycerine is the blend that low power pod kits, starter kits and vape pens are designed around.
IVG built its reputation on flavour concentration rather than hardware. The 50/50 range takes recipes the brand became known for in shortfill form and rebalances them for smaller devices. Every bottle is notified to the MHRA, carries child resistant and tamper evident packaging and is sold to adults aged 18 and over only.
Why the 50/50 ratio matters
Propylene glycol is thin, carries flavour compounds efficiently and gives the throat hit that adult smokers recognise. Vegetable glycerine is thick and sweet, produces visible vapour and mutes flavour slightly. A high VG shortfill at 70/30 is designed for sub ohm coils with big wicking ports that can pull thick liquid through fast enough.
A 50/50 blend behaves the opposite way. It is thin enough to wick through the tight cotton channels of an MTL coil above 1.0 ohm, so it saturates quickly rather than leaving dry spots that scorch. It also delivers noticeably more flavour per puff at low wattage. Put a 70/30 liquid into a 1.2 ohm pod coil and you will get muted taste with a burnt edge inside a day. Put a 50/50 in and the same coil will run clean for a week or more.
The IVG flavour families
Fruits
The core of the range. Blue Raspberry, Blueberry Crush, Strawberry Watermelon Chew, Riberry Lemonade and Pina Colada cover the sharp, the sweet and the tropical. IVG tends to build these around a single dominant fruit with a secondary note behind it, which is why they stay recognisable at low wattage where thinner recipes fall flat.
Sweets and drinks
Cola Bottles is the standout here, a fizzy cola sweet rather than a flat cola drink. Blue Raspberry sits close to the confectionery side too. Drinks profiles such as Pina Colada and Riberry Lemonade give you something less sugary for all day use.
Desserts and bakery
Jam Roly Poly and Apple Berry Crumble are the bakery entries, both built on a pastry base with a fruit filling. These are the richest in the range. They are also the hardest on coils, because the sweeteners and the darker flavour compounds leave residue behind faster than a clean fruit does.
Menthol and ice
Green Mint is a straight cool mint with no fruit behind it. Tropical Ice Blast and Summer Blaze bring the cooling agent in behind a fruit base instead. If you are switching from menthol cigarettes, the mint profiles are the closest starting point.
Which devices to use them in
Anything running a coil above 1.0 ohm. That covers refillable pod kits, MTL starter kits, vape pens and MTL tanks running between roughly 8W and 18W. Close the airflow ring down to a restricted draw and let the coil sit filled for five minutes before the first puff so the cotton is fully saturated.
Avoid sub ohm mesh coils below 0.6 ohm. The liquid is too thin for the wicking ports, so it will seep past the seals and flood the device. If you are running a sub ohm tank, a high VG shortfill is the right choice instead.
Nicotine strengths and UK limits
UK regulations cap nicotine e-liquid at 20mg per ml and limit any bottle containing nicotine to 10ml. Tanks or pods sold pre-filled with nicotine liquid are limited to 2ml. Strength options vary by product, so check the dropdown on each bottle before ordering. As a general guide, higher strengths suit tighter MTL setups at low wattage while lower strengths suit anything producing more vapour per puff.
Getting the most from a bottle
A 50/50 e-liquid is ready to use straight away and does not need steeping the way a freshly shaken shortfill does. Store bottles upright, sealed and out of sunlight, because nicotine darkens as it oxidises and the flavour dulls with it. Coil life on a clean fruit or mint profile is usually one to two weeks. Expect less from the bakery flavours. Rinse or replace the pod when the taste starts to flatten rather than pushing the wattage up to compensate.
Delivery and support
UK delivery is free on orders over £20 and orders placed on working days are dispatched quickly. If you want help matching a strength or a flavour to the device you already own, the team is on 07827 210361 between 8.30am and 4.00pm.
IVG 50/50 questions answered
What does 50/50 mean on an IVG bottle?
It is the ratio of propylene glycol to vegetable glycerine in the base. An equal split gives a thinner liquid that wicks easily through tight mouth to lung coils and carries flavour well at low wattage. High VG blends such as 70/30 are thicker and are made for sub ohm coils instead. The ratio is what decides which device a liquid belongs in.
Can I use IVG 50/50 in a sub ohm tank?
It is not recommended. Sub ohm coils below 0.6 ohm have large wicking ports designed for thick high VG liquid. A thin 50/50 will pass straight through them and pool in the device or leak from the airflow. It will also vaporise faster than the coil can replace it, which produces a hot, dry puff. Use a high VG shortfill in a sub ohm tank.
Is IVG 50/50 a nic salt or a freebase e-liquid?
The 50/50 line refers to the base ratio rather than the type of nicotine. IVG produces both freebase and salt options across its ranges. Check the strength selector on the individual product page before you order, because the nicotine type is listed there. Whichever you choose, the UK limit of 20mg per ml applies.
Which IVG 50/50 flavour should I start with?
If you are coming from tobacco cigarettes, a straightforward fruit such as Blue Raspberry or Blueberry Crush is the easiest introduction. Green Mint is the closest match for menthol smokers. Leave the bakery profiles such as Jam Roly Poly until you know your device, because rich sweet flavours are best judged once you are used to the draw.
Why is my coil dying quickly on a dessert flavour?
Sweetened and bakery recipes contain more sucralose, which does not vaporise cleanly. It caramelises onto the coil and forms a dark crust that blocks the wicking and mutes the taste. Fruit and mint profiles leave far less residue. If you want longer coil life, alternate a dessert bottle with a lighter flavour rather than running dessert liquids continuously.
Does IVG 50/50 need steeping?
No. A 10ml bottle arrives fully mixed and is ready to use as soon as you open it. Steeping matters most for shortfills after you add a nicotine shot, where a few days of resting time helps the flavour settle. Give the bottle a gentle shake before you fill and the liquid is good to go.
How much e-liquid will I get through?
A moderate mouth to lung vaper typically uses 2ml to 4ml a day, so a 10ml bottle lasts roughly three to five days. Heavier use or a lower nicotine strength will push that up. Sub ohm setups get through far more, which is one reason 10ml bottles are aimed at MTL devices while shortfills come in larger sizes.