Future Juice
Future Juice is a UK e-liquid house that has been mixing since 2017 and has built its range around indulgent dessert and bakery profiles rather than the bar flavour fruits that dominate most shelves. This collection holds 53 bottles covering both of the formats the brand produces, alongside its sister line The Lancashire Creamery.
The split is straightforward. The 100ml shortfills are 70/30 VG to PG blends made for sub ohm kits and arrive nicotine free with headroom for nicotine shots. The 10ml nic salts are balanced blends for refillable pod kits and mouth to lung devices. Many flavours exist in both formats, so you can carry the same profile across a pod kit during the day and a sub ohm setup at home.
The Future Juice house style
Where a lot of UK ranges chase sharp, sour fruit, Future Juice works the sweeter end. Custard, biscuit, doughnut and milkshake notes run right through the line up, usually built on a heavy vanilla or butterscotch base and finished with a bakery or pastry element on the exhale. Butterscotch Custard, Vanilla Custard and Banana Custard are the reference points for that style.
The fruit bottles are not left out but they are treated the same way. Raspberry Filled Doughnut wraps the berry in dough and sugar. Lemon Cheesecake Deluxe sets the citrus against a cream cheese and biscuit base. Cherry Lemonade and Tropical Pineapple are the two that sit closest to a straight fruit vape.
The Lancashire Creamery line
The Lancashire Creamery bottles sit inside the same collection and push further into the dairy and pudding territory. Vanilla Shortbread, Strawberry Milkshake Deluxe, Pistachio and Hazelnut Custard, Bread and Butter Pudding, Blueberry Muffin, Spotted Dick, Custard Cannoli and Looper Cereal and Milk read like a dessert menu rather than a vape range. Caramelised Biscuit and Butterscotch Ice Cream Deluxe come from the ICE Creamery variant, which adds a cooled finish.
If you have never vaped a creamy dessert liquid before, be aware they behave differently to fruit. The flavour builds over a tank rather than hitting immediately. They are also far more sensitive to a tired coil.
Shortfills and nicotine shots
A 100ml Future Juice shortfill comes in a 120ml bottle with 20ml of deliberate empty space. Two 10ml nicotine shots at 18mg fill that gap and bring the finished 120ml to roughly 3mg. Use one shot instead and you land near 1.5mg. Leave it as supplied and it stays nicotine free.
The reason shortfills exist is regulatory. UK rules limit any bottle containing nicotine to 10ml, so larger bottles have to be sold without it. Once you have added a shot, cap the bottle and shake it hard for a minute or two. Heavy custard and bakery blends benefit from a few days standing after mixing, which lets the vanilla and cream notes settle together.
Choosing between the shortfill and the nic salt
The coil in your device decides this, not preference. A coil rated below 1.0 ohm is a sub ohm coil. It needs the thicker 70/30 shortfill at a low strength of 3mg or 6mg because a thin liquid will flood the wicking ports. A coil rated above 1.0 ohm is a mouth to lung coil and needs the 10ml nic salt, which is thinner and available at 10mg or 20mg.
UK law caps nicotine e-liquid at 20mg per ml, so 20mg is the strongest bottle available here in any format.
Getting the best from a dessert e-liquid
Sweet bakery liquids are the hardest wearing category for coils. The sucralose and the caramelised sugar notes bake onto the wire, so a coil that would run a fortnight on a menthol may last a week on Butterscotch Custard. That is the trade for the flavour depth. You can extend it by priming properly, running at the lower end of the coil's wattage range and refilling before the tank runs dry.
Mesh coils suit these blends better than round wire because the wider heating surface brings the vanilla and biscuit layers forward instead of flattening them.
Buying Future Juice in the UK
Every nicotine containing product sold in the UK must be notified to the Medicines and Healthcare products Regulatory Agency and must meet the 20mg strength limit, the 10ml bottle limit for nicotine liquids and the 2ml limit for pre-filled tanks. Shortfills are exempt from the bottle size limit because they contain no nicotine as supplied. Sales are restricted to adults aged 18 and over.
Delivery and support
UK delivery is free on all orders over £20, which a single 100ml shortfill plus a nicotine shot will not quite reach on its own. Orders placed on working days are dispatched promptly. For help choosing between the shortfill and the nic salt version of a flavour, call the team on 07827 210361 between 8.30am and 4.00pm.
Future Juice questions answered
What kind of flavours does Future Juice make?
Future Juice concentrates on dessert and bakery profiles. Custards, doughnuts, biscuits, milkshakes and pastry notes run through the range, usually built on a vanilla or butterscotch base. There are fruit bottles too, though most of them are still framed as a dessert, such as Raspberry Filled Doughnut or Lemon Cheesecake Deluxe.
What is The Lancashire Creamery?
The Lancashire Creamery is a sister line sold within the same Future Juice collection. It pushes further into dairy and pudding territory with bottles such as Vanilla Shortbread, Bread and Butter Pudding, Blueberry Muffin and Custard Cannoli. The ICE Creamery variant of the line adds a cooled finish to the same style of blend.
What VG PG ratio are Future Juice shortfills?
The 100ml shortfills are 70/30 VG to PG, which is the standard ratio for sub ohm vaping. That thicker consistency produces dense vapour and wicks correctly through low resistance mesh coils. The 10ml nic salts are balanced blends instead, aimed at pod kits and mouth to lung devices.
How do I add a nicotine shot to a 100ml shortfill?
The 100ml of liquid sits in a 120ml bottle, leaving 20ml of space. Adding two 10ml nicotine shots at 18mg brings the finished 120ml to roughly 3mg. One shot lands near 1.5mg. Cap the bottle and shake it firmly for a minute or two so the shot disperses evenly through the base liquid.
Do Future Juice liquids need steeping?
The 10ml nic salts arrive ready to vape. Shortfills are usable straight after mixing too. The heavier custard and bakery blends generally improve if you leave them to stand for a few days once a nicotine shot has been added. Keep the bottle capped, upright and out of direct sunlight while it rests.
Which is right for my device, the shortfill or the nic salt?
Check the resistance printed on your coil. Below 1.0 ohm means a sub ohm coil, which needs the 70/30 shortfill at 3mg or 6mg. Above 1.0 ohm means a mouth to lung coil, which needs the 10ml nic salt at 10mg or 20mg. Using the wrong one causes leaking at best and an unpleasantly strong draw at worst.
Do dessert e-liquids wear coils out faster?
Yes. Sweetened bakery and custard blends leave caramelised residue on the coil, so a coil that might run a fortnight on a menthol liquid often lasts around a week on a dessert. Priming the coil properly, running at the lower end of its wattage range and never vaping a dry tank all help.
Is delivery free and who do I call with a question?
UK delivery is free on all orders over £20 and orders placed on working days are dispatched promptly. The team is on 07827 210361 between 8.30am and 4.00pm if you want a recommendation from the range or need to check which format suits your kit.