Black Friday
This collection gathers the 604 products at Vapestore Direct currently carrying a reduced price ready for the Black Friday period. It is built from live comparison price data rather than from a hand picked list, which means it spans the entire shop: pod kits and box mods, sub ohm and mouth to lung tanks, rebuildable atomisers, replacement coils and pods, tank glass, drip tips and e-liquid. Prices in the current selection open under £1 for small spares.
Black Friday in vaping behaves differently from Black Friday in electronics. There is no single headline device that everybody wants, because the category is built on consumables. The genuinely valuable savings sit in the coils, pods and e-liquid you were going to buy anyway over the following months, not in a flashy discount on a device you have no use for. Read this collection with that in mind and it becomes a stock up opportunity rather than a shopping spree.
When Black Friday falls and what tends to happen
Black Friday is the Friday after American Thanksgiving, which puts it on 27 November in 2026 with Cyber Monday following on 30 November. In UK retail the event long ago stopped being a single day. Reductions typically begin in the week running up to the Friday and extend through the weekend into Cyber Monday, with the deepest cuts on the lines a retailer holds most stock of.
Because this collection is generated automatically from products carrying a was price, it does not switch on and off with the calendar. It reflects whatever is reduced at the moment you load it. That is more useful than a countdown timer, since it lets you see what is genuinely cheaper today rather than guessing what might be cheaper later.
What is worth buying in a vape Black Friday
Coils and pods first
Coils are the single largest recurring cost in vaping. A vaper replacing a coil every ten days gets through roughly 36 coils a year. Buying several packs while they are reduced saves more over twelve months than almost any device discount will. Check the exact coil series against your kit before ordering, since coil families are specific to a manufacturer's range rather than interchangeable across brands.
E-liquid in the strengths you actually vape
Shortfills and 10ml nic salts keep well when they are stored properly, so this is the sensible moment to buy a few months of your regular flavour. Stick to what you know. Black Friday is a poor time to gamble on six bottles of something you have never tasted.
Spares you will need eventually
Replacement tank glass, empty pods, pod caps and drip tips are the parts that strand a device when they break. They cost very little reduced and they turn a broken tank into a five minute fix rather than a new purchase.
A second device
A backup kit is genuinely useful. Devices get lost, dropped and left at work. A reduced pod kit that takes the same pods or coils as your main device is the neatest version of this, because it doubles your hardware without adding a second consumable to buy.
What is usually not worth buying
A cheap device from an unfamiliar family whose coils you cannot easily source is a false economy however large the reduction looks. So is a large bottle of high VG shortfill if everything you own runs coils above 1.0 ohm. Rebuildable atomisers are excellent value at this time of year for people who already build. They are a poor purchase for anyone who does not own wire, cotton and an ohm reader.
The other trap is buying a flavour purely on price. E-liquid does not spoil quickly, so a bottle you dislike will sit in a drawer for a very long time reminding you of the decision.
Building a basket that makes sense
Start with your running costs. Work out how many coils or pods you use in three months and buy that number. This is the part of the basket that pays for itself.
Add your everyday e-liquid. Same flavour, same strength, same ratio. Volume is where the saving compounds.
Then consider hardware. Only after the consumables are covered. Buy hardware only if you have a concrete reason for wanting it.
Check the delivery threshold. UK delivery is free over £20. Splitting a stock up order across several smaller orders throws that saving away.
Confirm compatibility before checkout. The most expensive Black Friday purchase is the one that does not fit the device you own.
How the reductions are calculated
Every product here carries a comparison price shown struck through beside the current price. UK pricing practice guidance requires that a was price refers to a genuine higher price previously charged for a meaningful period, which is why this collection is assembled from real comparison data instead of being labelled by hand. If a product has no comparison price it does not appear on this page, no matter how competitively it happens to be priced.
That also means the discounts vary line by line. Some are modest reductions on current stock. Others are end of line clearances where the product will not be reordered at all.
Stocking up on e-liquid without wasting money
E-liquid keeps well in a cool dark cupboard with the cap tight. Nicotine oxidises slowly on contact with air, which darkens the liquid and softens the top notes over months rather than days. Unopened bottles hold up considerably better than opened ones, so buying several sealed bottles is a more effective strategy than decanting one large bottle into several containers.
There is no legal limit on how much e-liquid you may buy in one order. The UK limits apply to the packaging rather than the quantity: 10ml maximum per bottle of nicotine e-liquid, 20mg per ml maximum strength and 2ml maximum in a pre-filled pod. Shortfills sidestep the bottle limit by containing no nicotine until you add a shot.
A quick hardware checklist
Coil or pod family. Find out what the replacements are called and confirm they are stocked. This is your cost of ownership.
Battery capacity. Around 1000mAh upwards suits a day of mouth to lung vaping. Sub ohm devices want 2000mAh or more, ideally with removable cells.
Charging. USB-C has replaced micro USB on almost everything current.
What is in the box. Some hardware is sold as device only with no pod, coil or tank included. Price those in before comparing.
Airflow and wattage. Adjustable airflow effectively gives you two devices in one. Variable wattage gives you room to fine tune once you know what you like.
Stock and timing
Reduced stock is finite. End of line items in particular do not come back once they have sold through, so waiting for a deeper cut on a discontinued kit or a discontinued flavour usually ends with it being unavailable rather than cheaper. Consumables for a device you already own are the safest thing to buy early. Hardware you are undecided about is the safest thing to leave.
The rules do not change for Black Friday
Everything in this collection meets the same requirements as full price stock. Nicotine e-liquid is capped at 20mg per ml in bottles of no more than 10ml, pre-filled pods hold no more than 2ml and nicotine containing products are notified to the MHRA before they go on sale. Single use vapes were banned from sale in the UK on 1 June 2025 and none are stocked. Every reduced kit here is rechargeable with a replaceable pod or coil. All vaping products are sold to adults aged 18 and over only.
Delivery and support
UK delivery is free on orders over £20 and orders placed on working days are picked and dispatched promptly. Peak periods are busier than usual, so ordering early in the event rather than late on Cyber Monday is worth doing if timing matters to you. For help checking whether a coil, pod or tank glass fits your device, call the team on 07827 210361 between 8.30am and 4.00pm.
Black Friday questions answered
When is Black Friday 2026?
Black Friday falls on 27 November 2026, with Cyber Monday following on 30 November. In UK retail the event is no longer a single day. Reductions usually start in the week beforehand and run through the weekend, which is why this collection is generated from live comparison prices rather than switched on for twenty four hours.
What is included in the Black Friday vape sale?
Anything carrying a was price, which currently comes to 604 products. That covers pod kits, box mods, sub ohm and mouth to lung tanks, rebuildable atomisers, replacement coils and pods, empty pods, tank glass, drip tips and e-liquid. The list is built automatically from comparison price data rather than curated by hand.
Do I have to wait until Black Friday to get these prices?
No. The prices shown on this page are live now. The collection reflects whatever is reduced at the moment you load it rather than counting down to a release time. Some lines will be reduced further during the event itself while others are end of line stock that may sell out before it arrives.
What should I buy first if my budget is limited?
Coils and pods for the device you already own. They are the largest recurring cost in vaping and a reduced multipack saves more across a year than most device discounts do. E-liquid in your usual flavour and strength comes second. Hardware you are undecided about should come last.
Is it worth stocking up on e-liquid?
Yes if you stick to flavours and strengths you already vape. Sealed bottles keep well in a cool dark cupboard. Buying three months of your everyday liquid at a reduced price is a straightforward saving. Buying six bottles of something you have never tried is how people end up with a drawer full of juice they do not like.
How much e-liquid am I allowed to buy at once?
There is no legal limit on quantity. The UK limits apply to packaging and strength rather than to how many bottles you order: nicotine e-liquid is capped at 10ml per bottle and 20mg per ml, while pre-filled pods hold no more than 2ml. Shortfills work around the bottle limit by containing no nicotine until you add a shot yourself.
Will Black Friday prices beat the normal sale price?
Sometimes and not always. Some reductions during the event are deeper than usual on current stock. Others are ordinary end of line prices that happen to be running at the same time. The reliable check is the comparison price shown against each product, which reflects the genuine previous price rather than an event badge.
Are single use vapes in the Black Friday sale?
No. Single use vapes were banned from sale in the UK on 1 June 2025 and none are stocked at any price. Where you see a reduced pre-filled pod kit, the device is rechargeable and the pod is a replaceable part, which is the legal successor to the old bar style products.
Will things sell out?
End of line stock will run out and it is not reordered once it goes. That is the main argument against waiting for a deeper cut on a discontinued kit, tank or flavour. Current lines are more likely to be restocked, although availability during a peak period is never guaranteed.
Do Black Friday orders still get free UK delivery?
Yes. Free UK delivery applies on any order over £20 based on the amount you actually pay, so reduced prices count towards the threshold. Peak periods are busy, so order early if timing matters. All products are sold to over 18s only and every order is age verified before dispatch. The team is on 07827 210361 between 8.30am and 4.00pm.